129756269952968750_165She leads the Southwest IT is a chain of retail giant in the world of business, she is the whole group real estate development core pushing hands behind the scenes, she has moved into a high-end area of biopharmaceutical sth She is control of the Southwest's largest IT retailing group, one of the four major chain retailers in IT Bai Teng group chairman Liu Mei. In IT, real estate, bio-pharmaceuticals and other male-dominated world of, Educational content, and able Liu Mei jumped farthest of ropes and hacked, and has led her team for the Bai group could be released into new glories.
Consumer-oriented laughing to the fierce market competition in Chengdu business daily Reporter: at present, Bai Teng group overall structure? Liu Mei: Bai Teng is Bai free digital Plaza as the core of the group, set IT hypermarket chains, real estate development
tera power leveling,Bio-pharmaceutical, advertising media, as one of the cross-industry, cross-regional large business groups. At the end of 2011, companies already have 10 IT chain of hypermarkets throughout the country, mainly in the South and one or two lines in North China city, Chengdu, Chongqing, Kunming, covers, Mianyang, Luzhou, panzhihua, Nanchong, Qujing, Zibo city, and owned by Bai Teng ICities have been covered by the t store in its local sales of the largest, most popular, and IT stores the most comprehensive strength.
Bai Teng group now IT stores a total operating area of 200,000 square meters, with annual sales over $, Bai Teng is accelerating the pace of the group, the rapid expansion, to a country-wide layout. Chengdu business daily Reporter: whole country, many IT chain stores to rivalsCompetition, computer stores are now actively exploring new marketing model, how did Bai Teng?
Liu Mei: in the long course of business, Bai Teng has been to explore and establish a set of standardized management system, has a strong management team. Faced with numerous competitors, Bai free of competition policy is: 1, consumer-oriented, 2, the nationalManufacturer of core resources and the dealer resources; 3, unity received silver, triple warranty, paid in advance. Group Strategy Conference last year, I put forward on implementation of consumer-oriented core competition strategies and set up a professional team providing consumers solve real-world problems. This year we presented "so that every family has bought from Bai free product" this idea, and gradually developed around itBetter business management. Now consumers can intuitively feel to computer stores everywhere, may be the main causes of price competition strategy, but no matter what the final change marketing mode, without consumers into spending. Reputation and brand communication, is the case. Every day we clearly saw the sale of a single product, for such products, manufacturers and distributionBusiness communication, common to find ways to improve sales. In the process of strengthening its own service system, we launched the "triple guarantee advance payment", have won support from consumers and merchants, in the industry to establish itself, although there are many IT stores also raised the number of, but really to fully implement, only Bai released a full implementation. Also in Nanchong cityStore to implement a unified cash register opened IT stores the first, by the majority of consumers, dealers, and local government support and praise. Implementation of these ideas, of course
tera gold, also benefit from the Bai Teng and interdependence between consumers, manufacturers, businesses, mutual trust and understanding. In the future, Bai Teng will remain around the place to deepen our strategic thought improve more, betterServe the community.
Obtain seek time seeking a listing of Chengdu commercial daily Reporter: now in Bai Teng's appeal opens new stores, all the major brands and businesses will flock, in the face of uneven quality businesses, how to filter? Liu Mei: in order to regulate businesses and make the greatest efforts to avoid consumers purchased the defective, we have formulated a series of regulatory measures,Mystery consumer and arrangements, not regularly found in troubled businesses, the group set up an independent Panel, headed by me personally oversee the implementation.
Chengdu business daily Reporter: the rapid development of the Internet
tera gold, in the face of the avalanche to e-commerce, how to treat the traditional solid combination of shopping and e-commerce? Liu Mei: the rise of e-commerce enables businesses to see hopeAlso has been successful, but I think IT influence of chain supermarkets in the minds of consumers also are higher than online sales model.
After all, whether it is online, store, is to rent, to see who can bring consumers, business owners who will be forwarded to. Chengdu business daily Reporter: Bai Teng group currently is in a period of rapid development, in the start-up of the year look back at tough times, whetherWould like to have listed? Liu Mei: Bai Teng group currently continues to be dominated by self cultivating strength, expansion of resources focused on the IT chain, strong core businesses do do fine.
While relying on Bai Teng sound self-development; on the other hand at the right time for capital operation and eventually to store selected, more or less listed. Family and workAs far as possible to find a balance of Chengdu commercial daily Reporter: busy on weekdays, as a female entrepreneur, how to balance work and family? Liu Mei: talking about family, I do care very little children in recent years in residence, training his independence of character. Course where he needs me, I'll be there. But I would especially like to thank my team,On a corporate transaction, can you help me to share more.
Chengdu commercial daily Reporter: you have already spent nearly 20 years in IT retailing chains, ever thought of later in book form or to the University to impart knowledge and educate people? Liu Mei: Oh, this idea does too, but for now, I'm full of enthusiasm for their work every day, IT chain stores every day so I can receive the newThings continue to enrich themselves. Of course I also hope that when the author or teacher, will share their experiences and experienced with each individual. Chengdu business daily reporter Zhang Yifan
Others:
No comments:
Post a Comment